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LOUIS VUITTON RECENT ACQUISITION OF TIFFANY & CO - IN-DEPTH ANALYSIS

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  • LOUIS VUITTON RECENT ACQUISITION OF TIFFANY & CO - IN-DEPTH ANALYSIS

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LOUIS VUITTON RECENT ACQUISITION OF TIFFANY & CO - IN-DEPTH ANALYSIS
Posted on: Jan 15
What happens when a fashion & jewellery icon that used to utterly dominate the
industry, now has been recently bought out? Upon its acquisition of Tiffany & Co, Louis Vuitton has some big plans under their belt. Stay with us, as we filter the internet, and give you a short factual breakdown about what could just be the next record-breaking year of 2020, within the fashion business.

Framework

As know to date, Louis Vuitton has been a big player in the fashion district. Founded in 1987 by Bernard Arnault, LVMH, a mega-corporation, has been climbing the ladder, tracing back to its beginning's, starting with Louis Vuitton, to now buying out the majority shareholders of multiple industry leaders, some of them include:
  • Hennessy
  • Dior
  • Givenchy
  • Sephora
  • Fendi
  • Bulgari
  • Tag Heuer
  • Hublot
And its recent addition of Tiffany & Co:

This isn't the full list; a total of about 75 brands can be located at https://en.wikipedia.org/wiki/LVMH#Corporate_structure.

Regarding, Tiffany & Co, they have been an aspiring brand that has managed to strike the right chord with their consumers, since 1837. Specializing in jewellery, this luxury retailer has secured a capital of over $4 Billion USD in the depths of 2018.

Buy Out

After it's bid of about 14.5 Billion USD, $120 a share, which was reported to be
too low, Bernard Arnault (CEO & Chairman of Louis Vuitton), upped the bid to a whopping $16 Billion USD, at $135 a share. This mindbending settlement has been expected to close by June of 2020.

What the future holds

Now, after obtaining one of the most significant fashion & jewellery brands, what are some of LVMH plans, in terms of collaborating with Tiffany. This buyout makes it one of the most exceptional and memorable clashes in our modern living age. Let's take a peek at what lifelong journey they will ultimately decide to embark on!

First up, we, consumers, can be expected to be viewing more marketing, collaborations, and designers that endorses both of these brands.

Another thing that LVMH will be fighting for, is to acquire and gain a more diverse age group of shoppers racing to their outlets.

Lastly, due to LV's strong media presence, we might just be seeing Tiffany & Co be incorporating this same presence, into their strategies for the coming of years.

What it means for Louis Vuitton

As for LV, they are more than delighted to take on Tiffany, said, Bernald Arnault. It has been evident that LVMH has been looking to acquire Tiffany, due to it's growing customer base and increasing numbers.

We can only be seeing more collaborations between not only these two companies, but also other brands & corporations that are majority-owned by LVMH! This equates to an endless amount of supply, concerning new fashion statements for its consumers, making it an ideal win-win situation!

What it means for Tiffany & Co

Indeed, for Tiffany, this means more assistance from veterans in the business. Transiting to a new generation of shoppers, as well as to unveil their uncomparable jewellery, at a whole new level-

Realistically, we couldn't ask for a better buyout. Giving Tiffany, composing some of the world's most exquisite pieces, the opportunity to further this with it's coming ownership, is endless. Only time will tell, just how much.



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